2012-06-15 Video and WebCast Setup

2012-06-15 Video and WebCast Setup (Photo credit: orcmid)

Many people who are interested in entertainment and news have taken to live webcasting. It is a way to control your own content without having to get permission from stations or networks. You have the freedom to produce the content you want to produce without limitations. The flip side of all this freedom is that you have to take care of all your promotion. If you want to develop a following you have to be good and consistent. It is all on you when it comes to promoting and producing your own content, but that also means you get all the glory when things work out the way you want them to.

One of the best ways to get attention when it comes to the web is to provide quality search items. It helps when you are working with popular search terms and long keyword phrases. This allows people to find you and helps your search results stand out from the crowd. You don’t want to do things that no one searches for, but you also don’t want to compete with the more corporate sites.

Cross promotion is also a key. While it might be tempting to settle in with just one site or one company, until you are getting paid, you should branch out. Nothing is stopping you from hosting your video on many different sites simultaneously. You can add your hit counts from all the various sites to get your total, but you are also increasing your exposure across the board.

Work with other independent webcasters as well. If you find people who are covering similar or complimentary content you can work together in order to grow your audience. Doing guest posts and encouraging your viewers to go to their site and vice versa grows your audience and increases your overall exposure. You can also work promotions to encourage people to share the links by giving rewards and prizes for those who refer friends. These types of programs have been proven to increase viewership and extend your outreach.


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